'Merchants of the Motivated'

HR4K is a community-focused brand, founded by Ben Garwood, a former 22 SAS operator who has given himself a new mission of bringing good people together. 

Ben over time has built a strong team from different backgrounds who share the same ethos and believe in the same mission. 

"The company will execute this mission through our thoughts, words and deeds and continue to embody the tenets we now all uphold..."

Humility - Discipline - Humour - The Unrelenting Pursuit of Excellence

At the festival, as well as running our pop-up bar and food vans, HR4K will provide a market stall selling its clothing, coffee and lifestyle brands.